What are keywords?
Keywords are the be-all and end-all of search engine optimization. But what do the Google keywords mean for your company website? And: why are keywords so important? Read why your web success depends on the right keywords.
1. What are keywords?
According to Digopaul, keywords means “keywords” or “key phrases”. For search engines like Google, these are the search terms that users enter in the search bar. The search engine compares the entered terms with a database.
The rank of the search results is then based (along with other SEO criteria) on the match between the keywords entered and the website keywords in your SEO text .
Translated, this means: the better your website texts match the wording in Google search queries, the more likely you will be found. Keyword strategies are therefore an important part of search engine optimization (SEO) .
Your SEO texts should therefore always contain sufficient, but above all the right keywords.
Keywords on the topic of “property search Augsburg“, available via the Google Keyword Planner
Have you ever wondered why the results on Google are often very accurate – even if you only entered tangled snippets of words? This is because the majority of company websites have been optimized for keywords – and Google can read and combine them.
Keyword optimization means using more and more search terms on your own website. The terms used were researched specifically for this purpose – one speaks of so-called keyword research.
2. What is keyword research?
The aim of a keyword research is to find those search terms that are entered into the search engine by the target group on certain topics .
Because: your own website only appears in the first search results with keywords. And only in this way is it perceived and clicked on by the seeker.
Successful keyword research takes time – and experience. Every word should be carefully assessed and evaluated. If you rely on the wrong terms, you run the risk of addressing the wrong target group. Worst case: a price-intensive SEO campaign with a negative result.
It is therefore best to talk to an SEO expert about a keyword strategy that is right for you!
3. The types of keywords
The procedure for the keyword research described above can vary depending on the communication goal. The campaign goal determines which search terms you research primarily. There are different types of keywords that have different goals:
- Longtail Keywords
… consist of at least two to three words . They describe a specific niche, so they’re not that general. Statistically, most users rarely enter a single word in Google searches. We prefer to search with combinations of 2-3 word components.
- Generic keywords
… are characterized by their high reach . The user usually uses generic keywords at the beginning of his research. As soon as he is more familiar with the product or service, the search queries also become more specific.
- Traffic Keywords
.. have high search volumes . Above all, you achieve one thing: a lot of clicks, and therefore a lot of website visitors. In this way, you can increase the awareness of new pages or products too much in a short time, with the risk of major wastage. Pure traffic keyword strategies are therefore only suitable to a limited extent for specific B2B target groups. If the goal is traffic, generic keywords are used.
An example: “Immobilien Augsburg” has 1,300 monthly Google searches. You can use it to reach business people who are looking for office space as well as private individuals who are looking for a single-family home.
- Conversion keywords
… in short, are the counterpart to traffic keywords. They are more specific and therefore have fewer searches. With more precise formulations, however, you can reach a specific target group more specifically. It is very likely that only those people who are actually interested will click on your search result. The result: More conversions – i.e. the conversion of visitors into contacts or even customers – on your website.
5. The keyword density
You can calculate the keyword density of your SEO texts yourself. The easiest way, however, is to use a keyword tool that gives you the optimal keyword density. In general: 2-3% is optimal.
Keyword density is another factor in search engine optimization. Google uses it to rate the number of search terms used in your website texts. The background: so-called keyword spamming – i.e. the excessively high placement of keywords on the website.
Note the motto in SEO copywriting: first the reader, then the search engine!
We would be happy to help you create a successful keyword strategy – contact us without obligation!
Keywords are only one of the most important SEO factors: Download the SEO checklist now and tick off the factors!