What is effective communication?
Effective communication meets the intended objectives in the message achieving the desired effect .
The strategies or techniques of effective communication should focus on the effectiveness of the elements of communication in relation to the following:
- Sender and receiver as communication partners, with the sender preparing the message and printing the intention, and the receiver receiving the message, modifying their behavior, the most important thing is the understanding and tolerance of individual differences avoiding generalization and information distortion.
- Message: in reference to the set of signs that communicate something composed of the signifier and the signified, the message must have a coherence between them, the signifier being what we perceive, and the signifying what we understand.
- The channel, as the medium in which the message is transmitted, must find the correct tools for efficient communication, such as the use of information and communication technologies known as ICT.
Characteristics of effective communication
Effective communication is characterized by transmitting a message so that it meets the objectives expected by the sender towards the receiver. It is also characterized by solving the problem of the interpretation given by the interlocutors to the message.
For a communication to be effective, the interlocutors must seek understanding of each other through the elaboration of a clear, precise and brief message. This means that this message must be:
- Easy to understand,
- That expresses objectively what is meant,
- Express only what is intended.
Effective communication and assertive communication
Effective communication involves assertive communication. Assertive communication, in this sense, refers to the use of emotional intelligence so that the elements of non-verbal communication, such as the tone of voice, can complement the message and not hinder it.
Effective communication and effective communication
For effective communication, effective communication is necessary, meaning the achievement of the expected objectives in terms of quality and satisfaction in the result of the message.
By achieving the objectives of the transmitted message, communication becomes effective, meeting the expected end effects. The terms of effective and efficient communication can, in this case, be used as synonyms.
Effective communication and affective communication
Affective communication refers to communication that has an emphasis on the emotional. For affective communication to be effective, both the strategies for effective communication and, for example, the understanding of individual differences, the techniques of assertive communication and the use of emotional intelligence must be used.