Burberry is a cutting-edge brand that combine style and tradition as well as a nod to the technology, can not forget the 3D fashion show in streaming and in its wake proposes an interactive advertising campaign, in practice using very advanced technologies we will be the directors of this campaign because you can rotate, move, click and drag the characters of the images but also the accessories. Great news for all campaigns Burberry collections autumn winter 2010 2011, everything is already available in the official website Burberry, as well as being great news is also fun!
Christopher Bailey, the Burberry artistic director about the new campaign declares: “This campaign protects our authentic and timeless tradition and represents an evolution of the modern way of communicating.The Burberry campaigns have always been characterized by the presence of a dynamic cast English and I wanted to express individuality and the energy behind each of their different creative expressions. Burberry is based on innovation and sull’outerwear and I want anyone who saw the campaign not only looked the pictures, but he felt part of what we have created and that technology, the music, the collections, the attitude and emotions succeed to bring people together.”
The interactive campaign Burberry presents it to all its fashion lines, Burberry Prorsum, Burberry London, Burberry Brit and Accessories F / W 2010 for a total of 14 images and 6 videos to be discovered and with which “play” with the mouse or your finger if you use the laptop!
The protagonists of the campaign are many: the models Rosie Huntington Whiteley, Nina Porter, Sam Rollinson, Charlotte Wiggins, Thomas Penfound and Caspar Smyth; the actor Douglas Booth and musicians Gwilym Gold, Rory Cottam, Samuel Fry and Seb Brice.
The photos were made, as always, by Mario Testino.
Passers-by allowed to design personalised Burberry scarves …
Real-Time Technologies are Taking Animated Characters into …
If It’s Hip, It’s Here (Archives): Burberry World Live …
LSN : News : A Christmas story: Burberry creates …
The Top Examples of AR in Retail
What The Top Luxury Brands Did (Or Didn’t Do) To Wish …
Digital Media of the Year 2014
Edie Campbell for Lanvin’s Fall 2013 Collection by Steven …
MATALAN | SS15 KIDS
3 Ways to Future-Proof Your Marketing Team Structure
How to choose the right digital signage system
BURBERRY 160. YILINI YILDIZ İSİMLERLE ANLATIYOR
The Montblanc Worldsecond
Adidas creates swimwear range made from recycled ocean …
What’s up! trouvaillesdujour: Reed + Rader’s Psychedelic …
Bloglovin’ and NYMag Reveal the Power of Branded Content …
ACCESSORY WINDOW DISPLAY on FIT Portfolios
ADC STUDIO: 2009/5/10
Burberry Fall 2010 Campaign Preview
Burberry Autumn/Winter 2011 Accessories Collection …